DISNEYLAND: Doritos were invented in Disneyland
Doritos were invented in Disneyland.
There was a restaurant in Frontierland called Casa De Frito, which is now Rancho del Zocalo Restaurante, and was sponsored by Frito-Lay and opened shortly after the park did in 1955. This was a sit-down restaurant and was well known for its Frito Pie. At the end of the day, the restaurant would throw out old corn tortillas supplied by Alex Foods. A distributor for Alex Foods noticed this happening and suggested to the chef to turn the unwanted corn tortillas into corn chips. The chef did this and added seasonings to the final product to resemble the Mexican chilaquiles. Over time, they became so popular that the restaurant began selling them in bags for 5¢ in 1964. The Frito Kid was the mascot and had a statue standing near the restaurant while people inserted their money into the “vending machine.” The Frito Kid had two locations from which you could purchase the chips. One was by the entrance to Casa De Frito and the second was at Aunt Jemima’s Pancake House near Pirates of the Caribbean.
Frito-Lay figured out that they could mass produce these phenomenal chips and wanted to make them available outside the park. Up until now, Frito-Lay didn't have any corn-based chips in their arsenal of products available elsewhere; their main seller was potato chips. In 1966, Frito-Lay made “Doritos” available nationwide, making it the first nationally-distributed corn chip. Not sure if this part is true, but when the original logo was made, it resembled the original Disneyland entrance sign.
In 2012, Taco Bell celebrated their 50th anniversary and entered a partnership with Frito-Lay to sell Doritos Locos Tacos on their menu.
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